This article outlines the process for enabling the Google analytics integration. The school will require a Google Analytics account to make use of this integration. The setup and configuration for Google Analytics, including tag creation, is managed in-house by the school's Google account administrator.
The SEQTA Google Analytics integration allows schools to add their own Google Analytics tracking codes to assist with understanding the usage patterns of SEQTA Suite across the school.
Step 1: Set up the required tags in the school's Google Analytics account
This process includes entering the required information under the sections 'Tags' and 'Variables'. Each module needs to be added separately for SEQTA Teach, SEQTA Learn, SEQTA Tutor and SEQTA Engage. A more detailed step-by-step guide is available through Google's Help Center.
Note the UA Tracking ID as this will need to be entered into the Application settings in SEQTA Teach using the steps below.
Step 2: Enter the Google analytics tracking ID into SEQTA Teach
- Go to the Administration workspace > Application settings
- Search for 'Google' and find the sub-heading 'Analytics and tracking'
- Enter Google analytics tracking code (this information can be found in the 'Property settings ) - this setting is set independently for SEQTA Teach, SEQTA Learn, SEQTA Tutor and SEQTA Engage.
- Click Save
Discrepancies with user numbers
Note that if you use Google Analytics, the user numbers you see will not match those used for billing purposes. This is because users may not be included (if they are using Private Browsing mode or an ad-blocking browser extension, like uBlock) and other users may be counted multiple times (once from their laptop at work and again from their phone at home, for instance).